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Powerful brands make things happen for the better.

Let’s do that.

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Green land

FOR THE BETTER is a Dubai-based communications agency that amplifies the voices of businesses and organizations dedicated to environmental and social well-being through PR, content marketing, and social media management.

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What

FOR THE BETTER

Does

With a passion for communications, including PR, content marketing, and social media management, FOR THE BETTER's mission is to spark positive action and strengthen the connections between brands and their audiences.

Focusing on attention to detail, thorough research and strategic planning, FOR THE BETTER helps businesses establish themselves as strong partners in their industries.

The agency supports businesses in building their PR and content strategies and foundations, cultivating win-win relationships with media groups and other stakeholders, and preparing for special events or launches.

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Services

  • • Media monitoring

    • Media materials (press releases, FAQs)

    • Pitching; potential for media hits (multiple rounds of pitching and follow ups)

    • PR opportunity searches (events, podcasts, awards)

    • Media and influencer invitation support

    • Liaison with sponsors and associations

    • Tailored PR landscape report

    • Strategy Calls

    • Collaboration with marketing for brand messaging

  • • Editorial calendars and timeline planning

    • Audience research

    • Content assets (SEO-optimized blog posts, social media posts, videos, and emails)

    • Content distribution

    • Analytics and reporting

    • Strategy calls

  • • Content calendar planning and management

    • Content creation (graphics, captions, hashtags)

    • Publishing

    • Community management and audience growth

    • Analytics and reporting

    • Strategy calls

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FOR THE BETTER

APPROACH

Position you as a Partner, not Vendor.

Together, let’s focus on building relations with media, industry groups, event organizers and award programs. We’ll find the best-fit opportunities for your business and take away the hassle of research, follow ups and reminders.

Journalistic eye.

We leverage storytelling and newsworthy angles to demonstrate your ESG values while helping you attract foreign investments and partnerships. Great stories move people!

Efficiency and Crossing Every T and Dotting Every I.

Building trust and credibility is key and so, we prioritize smooth, efficient and timely communications with your team and on your behalf. We plan with tight timelines, constrains, and unexpected changes to maintain consistency.

FAQ:

What is your pricing model?

All services are available on a retainer-basis and begin with a 50% deposit upfront.

How much involvement is required from me?

We’ll need your full attention during the initial strategy call to establish goals, needs, and how we’ll measure success. After that, we can have weekly update meetings where you will receive updates on progress, results, and make any necessary changes or pivots. Before the end of a project, we’ll have one final closing call to review our work together and ensure you are prepared and ready to go for your future communication endeavors.

I have additional questions, who do i reach out to?

Please send us an email at: info@ftbimpact.com