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Powerful brands make things happen for the better.

Let’s do that.

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FOR THE BETTER is a Dubai-based communications agency that amplifies the voices of businesses and organizations dedicated to environmental and social well-being through PR, content marketing, and social media management.

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What

FOR THE BETTER

Does

With a passion for communications, including PR, content marketing, and social media management, FOR THE BETTER's mission is to spark positive action and strengthen the connections between brands and their audiences.

Focusing on attention to detail, thorough research and strategic planning, FOR THE BETTER works with businesses to develop and execute strategies in these areas.

The agency supports businesses in building their PR and content strategies and foundations, cultivating win-win relationships with media groups and other stakeholders, and preparing for special events or launches.

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Services

  • • Media monitoring

    • Media materials (press releases, FAQs)

    • Potential for media hits (multiple rounds of pitching and follow ups)

    • Outreach strategy

    • Media and influencer invitation support

    • Liaison with sponsors and associations

    • Collaboration with marketing for brand messaging

    • Tailored PR landscape report

  • • Content strategy development

    • Audience research and insight

    • Content research

    • Content assets (SEO-optimized blog posts, social media posts, videos, and emails)

    • Content distribution

  • • Includes social media strategy development

    • Content creation (graphics, captions, hashtags)

    • Content calendar management

    • Content publishing

    • Audience growth and engagement

    • Analytics and reporting

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FOR THE BETTER

APPROACH

Lean.

The media environment is constantly changing and so, we take a lean and flexible approach where we test different tactics, analyze results quickly, and build on what works. This lets us stay agile and responsive to changes in the industry, technology, and audience behavior.

Strategic Storytelling.

The agency takes on a journalistic approach to craft compelling, value-driven stories that will inspire action and resonate with the target media audiences and stakeholders.

In-Depth Research.

We cut down the hassle of research by conducting market analysis and leveraging insights from our clients' industries to develop a personalized strategy.

FAQ:

What is your pricing model?

All services are available on both a project or retainer-basis and begin with a 50% deposit upfront.

How much involvement is required from me?

We’ll need your full attention during the initial strategy call to establish goals, needs, and how we’ll measure success. After that, we can have weekly update meetings where you will receive updates on progress, results, and make any necessary changes or pivots. Before the end of a project, we’ll have one final closing call to review our work together and ensure you are prepared and ready to go for your future communication endeavors.

I have additional questions, who do i reach out to?

Please send us an email at: info@ftbimpact.com