Powerful brands make things happen for the better.
Let’s do that.
FOR THE BETTER is a PR and communications agency that works with sustainability-focused businesses and organizations to grow their presence.
We leverage PR, content marketing, stakeholder engagement, and social media to build visibility, traction, and partnerships.
What
FOR THE BETTER
Does
We work one-on-one with global communications and marketing teams from:
Corporate and private companies, as well as investment firms, with sustainability-centered products, services, and projects
Non-profit organizations seeking funding or partnerships for social impact projects and programs
Event sponsors looking to amplify their pre and post-event visibility at conferences and exhibitions
What does this look like? A mix of things.
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Public Relations, Stakeholder engagement
We leverage strategic PR opportunities such as events, awards, guest podcasts, media features, liaise with sponsors and associations, and get your event, product, or project on the radar of stakeholders who matter.
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Storytelling in Content Marketing
To ensure you’re generating leads, interest from partners, and communicating your value consistently, we plan, create, and leverage content assets such as blog series, print publications, and email campaigns for your online and offline presence.
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Consistent Social Media
If you're running out of ideas for your LinkedIn business page or other social media, or simply don't have time to keep up with industry news to create content from, leave the content calendar planning and management, publishing posts, and community management and audience growth with us.
FOR THE
BETTER
APPROACH
Position you as a Partner, not Vendor.
Together, let’s focus on building relations with media, industry groups, event organizers and award programs. We’ll find the best-fit opportunities for your business and take away the hassle of research, follow ups and reminders.
Journalistic eye.
We leverage storytelling and newsworthy angles to demonstrate your ESG values while helping you attract foreign investments and partnerships. Great stories move people!
Efficiency and Crossing Every T and Dotting Every I.
Building trust and credibility is key and so, we prioritize smooth, efficient and timely communications with your team and on your behalf. We plan with tight timelines, constrains, and unexpected changes to maintain consistency.
FAQ:
What is your pricing model?
All services are available on a retainer-basis and begin with a 50% deposit upfront.
Can we start with a trial or pilot project?
This depends on the type of work…send us an email and share some details!
How much are your retainers?
We start with a basic retainer fee that is a package of a set number of activities, channels, and content under PR, content marketing, and social media management.
The fee increases based on the number, distribution needs, and complexity of content pieces and also on-the-ground event support.
What kind of results can we expect and when?
We advise clients that the sooner they start planning and executing activities consistently with us before a launch or campaign, the smoother the process will be in reaching goals. While there are external factors like industry changes, news, and global events beyond our control, we focus on what we can. And so, we want to work with you for more than a few weeks to really gain traction, and tap into all relevant opportunities and ideas.
How often will we have meetings or updates?
We’ll need your full attention during the initial strategy calls to establish needs and goals. After that, we can have weekly update meetings and we’ll share updates on progress, results, and make any changes or pivots if needed.
Do you have a deck of services offered?
Yes! Please send us an email if you are interested: info@ftbimpact.com