Visibility and Trust
For brands building a better future.
Public Relations & Communications.
FOR THE BETTER works with businesses and organizations to expand their presence and strengthen influence within their industries.
We work one-on-one with cross-border marketing teams, from corporate companies to startups and specialize in technical industries.
Our solutions are built to introduce company events and initiatives, meet marketing objectives, and build stakeholder buy-in through media relations, storytelling, thought leadership, external communications, and social media alignment.
Our mission is to inspire actions that drive prosperity for all.
What does this look like? A mix of things.
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External Communications
To prepare for media launches and showcase your initiatives in the best light, we help plan, create, and leverage external communications materials such as blog series and print publications (including reports and presentations), for your online and offline presence to generate stakeholder interest and communicate value consistently.
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Public Relations
We develop public relations strategies from the ground up to bring your brand and upcoming initiatives to the media market while aligning with current events and audience interests.
Additionally, we leverage strategic PR opportunities such as events, awards, guest podcasts, media features, liaise with sponsors and associations, and get your event, product, or project on the radar of stakeholders who matter.
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Social Media
To ensure consistency and support momentum from media activities, we offer social media support through planning and content development.
If you're running out of ideas for your LinkedIn business page or other social channels, or simply don't have time to keep up with industry news to create content from, leave the content management with us.
How We Work
Our approach is built on clarity, collaboration, and integrity and these principles guide how we work with clients at every stage. We begin by keeping a long term view and prioritize reputation, relations, depth of coverage and consistency before execution.
Listen & Understand.
We're all ears. Through research and collaboration, we will gain insight into your business and marketing objectives to understand how public relations can best support your goals.
Shape Narratives.
Great stories move people! With a journalistic eye, we work with you to develop narratives that align with newsworthy angles to demonstrate your value.
Execute with Quality.
We execute efficiently and thoughtfully with quick responses and by navigating tight deadlines, constraints, and unexpected changes.
Keep Momentum.
Regardless of the length of an engagement, our goal is to deliver sustainable value. We provide future recommendations beyond each campaign to help keep momentum over time.
Clients
We’re proudly supporting sustainability-focused businesses.
FAQ:
What is your pricing model?
All services are retainer-based.
How much are your retainers?
We start with a basic retainer fee that is a package of a set number of activities, channels, and content under communications, public relations, and social media management.
The fee increases based on the number, distribution needs, and complexity of content pieces and also on-the-ground event support.
What kind of results can we expect and when?
We advise clients that the sooner they start planning and executing activities consistently with us before a launch or campaign, the smoother the process will be in reaching goals. While there are external factors like industry changes, news, and global events beyond our control, we focus on what we can. And so, we want to work with you for more than a few weeks to really gain traction, and tap into all relevant opportunities and ideas.