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Powerful brands make things happen for the better.

Let’s do that.

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Green land

FOR THE BETTER is a communications agency that amplifies the voices of businesses dedicated to environmental and social well-being through PR, content marketing, and social media management.

The agency works with innovative businesses across North America and the UAE.

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What

FOR THE BETTER

Does

With a passion for communications, including PR, content marketing, and social media management, FOR THE BETTER's goal is to spark positive action and strengthen the connections between corporate brands, medium-sized businesses and their audiences.

Focusing on attention to detail, thorough research and strategic planning, FOR THE BETTER works with businesses to develop and execute strategies in these areas. The agency supports businesses in building their PR and content strategies and foundations, cultivating win-win relationships with media groups and other stakeholders, and preparing for special events or product launches.

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Services

  • • Customized media lists with local or industry media outlets and influencers,

    • Media materials (press releases, FAQs)

    • Potential for media hits (multiple rounds of pitching and follow ups)

    • Outreach strategy

    • Media and influencer invitation support

    • Liaison with sponsors and associations

    • Collaboration with marketing for brand messaging

    • Tailored PR landscape report

  • • Content strategy development

    • Audience research and insight

    • Content research

    • Content assets (SEO-optimized blog posts, social media posts, videos, and emails)

    • Content distribution

  • • Includes social media strategy development

    • Content creation (graphics, captions, hashtags)

    • Content calendar management

    • Content publishing

    • Audience growth and engagement

    • Analytics and reporting

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FOR THE BETTER

APPROACH

In-depth Research.

FOR THE BETTER conducts thorough market research and leverages analytical insights of its clients’ industries, and current market trends to develop a strong personalized strategy.

Strategic Storytelling.

The agency takes on a journalistic approach to craft compelling, value-driven stories that will inspire action and resonate with the target audience.

Agile.

Understanding the importance of flexibility in a constantly changing media environment, the agency stays responsive to client needs with weekly check-ins.

Evolving with technology.

And to achieve the best results, FOR THE BETTER stays up to date with the latest communication tools and integrates them as needed.

FAQ:

What is your pricing model?

All services are available on both a project or retainer-basis and begin with a 50% deposit upfront.

How much involvement is required from me?

We’ll need your full attention during the initial strategy call to establish goals, needs, and how we’ll measure success. After that, we can have weekly update meetings where you will receive updates on progress, results, and make any necessary changes or pivots. Before the end of a project, we’ll have one final closing call to review our work together and ensure you are prepared and ready to go for your future communication endeavors.

I have additional questions, who do i reach out to?

Please send us an email at: info@ftbimpact.com